In a large mixing bowl, combine flour, sugar, yeast, and salt. In a separate bowl, mix warm milk, melted butter, and egg. Pour wet mixture into dry ingredients and stir until a soft dough forms. Knead for about 5-7 minutes, let rise for 1 hour.

In a medium bowl, beat cream cheese, sugar, and vanilla until smooth. Fold in strawberries and strawberry jam.

In a small bowl, mix softened butter, brown sugar, and cinnamon until smooth. Set aside.

Once dough has risen, roll it out into a rectangle. Spread cinnamon mixture on dough, dollop cheesecake filling on top. Roll tightly and cut into 12 pieces, placing them in a greased baking dish.

Cover and let rolls rise for another 30 minutes.

Preheat oven to 350°F. Bake rolls for 20-25 minutes until golden brown.

In a bowl, whisk together cream cheese, melted butter, powdered sugar, vanilla, and milk to make glaze.

Let rolls cool briefly before drizzling glaze over them and serve warm.